Decades of living it!
How it all happened
Walking into my first “real” bike shop in the burbs & surf shop "down the shore" changed my life forever!
The smell of new tires and wetsuits is something I’ll never forget. To have that sense of being in the right place with the right people at such a young age was transformative.
It sparked a lifelong love for specialty retail, and I’m committed to ensuring that the next person who walks into a cool shop has the same experience. I owe this lifestyle to my amazing family, who nurtured my passions from the start.
My first paying job outside of the chore-based allowance was delivering newspapers in the 5th grade. Yep, the ’90s were wild! The best part? Riding my bike through the neighborhood. It was just me, my bike, some papers, and the quiet streets, making every morning an adventure before the world woke up.
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Fast forward a few years after college and bartending weekends, I decided it was time to open my dream shop. In a city with 21 bike shops (what’s one more, right?) but no surf, longboard, or snowboard shops, I saw an opportunity. A lifestyle shop blending So-Cal vibes with a British Columbia rawness. It wasn’t easy, but after a few years, we were rolling, opened a second location, and had a hell of a run for a decade
For nearly the past decade, I’ve been fortunate to serve as VP of Sales at the incredible Humid Creative Agency. Working alongside a team of exceptionally talented people, we’ve collaborated with some of the best brands in the outdoors, bike, powersports, overland, hook & bullet, and the CPG space. It's an experience that continues to blow my mind on a weekly basis.
Today, I’m starting a dream passion project: Saturday Morning Consulting. Because Saturday mornings are awesome, and I want to ensure that specialty retail never loses that magical smell of fresh tires and wetsuits.​​​
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Relatability
I’ve been in your shoes, as both a brand and shop owner.
Having owned multiple bike, board, and lifestyle shops, I know firsthand the struggle of slow days, tight weeks, and the stress of looming payroll.
This hands-on experience gives me a unique perspective to truly understand your challenges and deliver solutions that are both practical and impactful.
Experience
My journey began as a shop rat!
In the vibrant neighborhoods of Philadelphia and its surrounding suburbs, where I learned about community and the ropes of retail from the ground up.​ From those early days, my passion for brands and retail only grew, eventually leading me to the role of VP of Sales at a leading branding and marketing creative agency.
Accountability
Is more than a promise—it’s built into how we work.
We bridge the gap between the retail floor and the boardroom, understanding the unique demands of both. Our experience ranges from hands-on retail to high-level strategic roles, giving us the insight to craft strategies that connect and deliver results at every level.
Our Goals
Strengthening Communities
At Saturday Morning Consulting, we’re all about helping brands grow where it matters, in the heart of the community.
Your team might not always have the bandwidth to get every account where it needs to be, and that's where we come in. We’ll give your accounts and team the tools they need to make real connections on the ground.
It’s not just about making sales; it’s about creating lasting, authentic experiences that stick with people and keep them coming back for more. Let’s bring the stoke and make your brand part of the local story!
